Monday, August 30, 2010

Task 5: Design Confusion

With this task I had to find a confusing designed object or product were the user has misunderstood the designer's intent, resulting in erroneous usage. I have focused on the communication and interaction of the product with the user and then viewing the problems of the product.

I have found that the Microsoft Office Outlook Container was confusing as to how and where to open the container due to the misleading features.

This poster presents the before and after anaylsis of the product.

Monday, August 23, 2010

Task 6: The story of Stuff - by Anne Leonard

The video The story of Stuff - by Anne Leonard, is about the cycle of stuff that everyday people are obsessed with. People always question what happens to stuff that you adore when the item isn’t in use. Anne Leonard says that “stuff moves through a system Extraction, Production to Distribution to Assumption to Disposal which is the Material Economy”. People take this process for granted, buying items for their own pleasure, but not really considering the after affect of the item, when it is no longer a wanted item or a new craze.

Throughout Anne Leonard’s years of research of the process of an item from use to disposal, it is a system in “CRISIS”. The linear definition of the cycle of an item doesn’t correspond with our finite planet. Each process of the cycle doesn’t explore the effects it has on the planet, but hides it. This influenced my understanding of the true life cycle of an item and the effect the disposal of the item has on the environment. Each process of the cycle of an item does have great effects on the environment, from the process of manufacturing to the land fill were the item ends up. From this it emphasises the importance of recyclability, people need to be aware of the effects an item has on the planet.

Anne Leonard has gone back to the beginning of the cycle and further explored that some people have more effects than others, especially the government and corporations. These particular people influence the choices people make and therefore the amount of money people are allowed to spend in order to live but also place boundaries, limit things that they can do. From this I have discovered that these people who have a high authority over others therefore should have the responsibility of looking after us and the planet.

The first step, Extraction is the resource of materials which have a great impact on the planet. People are cutting down trees, mountain sides and using large amounts of water which affect the ecosystems in the environment. This part of the process explores the high consideration of materials for the product but disregards the life built from animals in the environment. People are using more materials than the environment can reproduce. We as a society have to be aware of the consumption of material use. America is using 30% of the natural resources which creates 30% more waste. We have to use a fair amount of natural resources in the world, if we overuse we will not have any more resources left to use.

The second step, Production is where materials are processed. This has an effect on the environment, greatly due to the large amounts of energy that is consumed in the process and manufacturing of products as well as the transportation of the materials to the factories. This energy turns into fossil fuels, which are distributed into the planets air space polluting our air. Through this pollution it has a large impact on the internal components of our bodies, due to the combinations of chemicals and fumes distributed in the process of materials, which leads on questioning the responsibilities of the governments and cooperation’s on our health. It is said that the moving of factories to other states, isn’t suitable as it is not only effecting the air of that state but due to wind currents, blows straight back.

The third step, Distribution is the buying and selling of the products that contain chemicals. Anne Leonard indicates that we are not paying for the stuff we buy, but the paying of the product is coming from the effects the products have on the land and the people working in the manufacturing factories due to the deconstruction of the land. These effects have contributed to a cheap product, the cost of the product isn’t it true value but the real cost it has on the environment. This is the Exterminating Cost.

The fourth step, Consumption originated through the values society has come to want when in times of need or grief. Society is influenced to shop, as a way to get away from things (retail therapy); however this has influenced the wasting of products, as well as the demand of using more materials to create more stuff. In turn this amount of wasted materials creates unnecessary production of products as well as damaging effects on the environment. The idea of reuse is valued, but the idea of consumption designed by government wasn’t considering the health care or education of others but the consumption and wealth of the country. This consideration has caused large effects on our world now and has shaped people’s ideas of the environment with money.

Through the idea of obsolesces in products it is a ploy for people to be forced to buy the product after a certain period, which then increases the problem of waste and land fill. This obscene perception has also influence buyers to discard good working products due to the improvement and advancements of the new product as well as the trends and appearance of products. This idea is clever, but terrible in terms of the environment and the space the waste is placed.

Media is a contributor to the reason why consumers buy and discard products, as the fashion trends are important to consumers and therefore feel valued in society. However media hides and covers all the effects the product has on the environment when we are continuously discarding and buy new ones.

The last step of the process, Disposal, is the discarding of the unused products that society has bought. Our rubbish either is burnt and then thrown into landfills or just thrown into land fill, either way this has extreme effects on water, air and land. Something as simple as moving products from a home into the environment is harmful, as the products that sit in the ground and decompose let out chemicals and toxins that when first placed into the ground affects the plantation and growth of nature as well as the temperature of the world. One way to reduce the effects on the environment is recycling, but recycling will never be enough. On the other hand we now have people trying to produce using different processes and techniques to save the environment and at the same time still have a dynamic world of products.

Through this video I have discovered that each process has a vast effect on the environment which isn’t strongly seen in diagrams or understood by society and therefore, people aren’t aware of the actual harm it is having on the planet. Resent discovers from scientists and others, feel there is a great concern in the effects on the environment and they have come to the realisation that if we as a society don’t slow down the use of fossil fuels and electricity as well as the use of natural resources, the planet will be running low on these materials.

There is a strong mindset that is being encouraged that GREEN IS THE NEW IN. The idea of recycling and new processes of obtaining resources as well as reuse is encouraged and used. The use of awareness has helped people understand that the process of a product that we dearly love has a great impact even if it isn’t as noticeable to the eye as it is to the environment. This is the reason why Industrial Designer should see this video as an insight of what they are doing to the environment and encouraging the rest of us to do the same.

To see this video go to: http://www.storyofstuff.com/

Monday, August 16, 2010

Task 6: Video Reflection - Don Norman: Emotional Design

Don Norman demonstrates that a design can be seen but not understood for its intended purpose. He considers in his design the usefulness of products that aren’t necessarily aesthetically pleasing, but influence the urge for the consumer to want and buy it. This gives me an insight as to what really is involved in design. Don Norman has demonstrated that a product can be useful but at the same time ugly, misinterpreted for its use due to the objects appearance. Regardless of the purpose of the design Don Norman moves on to looking at the appeal of design as a way to influence emotional design meaning that an unusual appealing product can evoke a consumers wants, needs and sense of fun as he states “My new life is trying to understand what beauty is about and pretty and emotions. The new me, is all about making things kind of neat and fun.” He used the example of Philippe Spark’s Juicer to demonstrate that he has it as a furniture piece, more than the intended use as a juicer. The provoking emotions of beauty, fun and quirkiness has made him come to this conclusion of the juicer.


With Don Norman’s sense of humour and enthusiasm he has made me discover that emotional design is a way for consumers to love and look for the beauty in the designed object itself and not always focus on the use of the object but the feelings it provokes you to have with it and the way you use it. For example Don Norman comments on the Global Cutting Knife, he describes it as a beautiful, well balanced shaped design. This emotion is projected through the motion and purpose of the design, as when the knife is used, it slices with effortless delight. From this example I understand Don Norman’s theory on emotion in design, which is also demonstrated through the aesthetic, function and reflection of a product. A design that has an aesthetic appeal and the function provoking the same sensation of appeal will create an emotional design. Consumers after using the product will remember the design, due to the sensation they got from the product.

He explains aspects of design should have elements of fun, as he states, “I really feel that pleasant things work better and they never made any sense to me until I finally figured out... it changes the way you think...makes you focused.” For examples, the MINI Cooper Automobile was being promoted in magazines as a car with a lot of faults but buying it anyway, experienced the sensation of fun in the design of the car, as the interior of the car was well finished and made him feel a sense of fun and enjoyment. From this it explains that a design can be more than a purposeful item, with the element of fun in design it makes products more interesting and full of life.

However, this video also gave me insight to the way the sense of colour, the likes and dislikes of humans, facial expressions, change in temperature, sound and bitter tastes, communicates emotional designs and makes the emotions of the design felt by the consumer. The choice of fonts and the colour red, symbolises and suggests hot and exciting, used in design as a ploy to attract consumers to the product, eg. the 1963 Jaguar, which was a badly structured car, but due to its appeal and beauty of the design people loved it.

Also with the choice of a water bottle, consumers don’t buy the water bottle for the water but for the shape and design of the bottle. The components of this design are not only based on the product itself, but the consumers emotions. The elements and principles of design used is a way for the consumer to feel a want and need for it with an emotional attachment. Something as simple as a colour can influence an emotion so powerful for a consumer to buy the product for its appeal or beauty, not for its intended purpose, as Don Norman quotes, “It’s all about the visceral experience.”

Through the discovery of emotional design, it explains that the behavioural design is an influence on human’s emotions, as the way a design looks, functions or feels, encourages the communication of a design, the same way emotions are seen, they are communicated. Emotions are interpreted in categories of good, bad, safe, dangerous etc, similar in a design of a teapot, were when the teapot is situated upwards it is communicating that it is finished and communicates to a waiter that it needs to be refilled. The emotions in design have to reflect the consumer emotions and wants.

From the conclusion of this video, I recommend Industrial Designers to see this video, to inspire oneself in design, as a product that has an aesthetic appeal and a function with an emotional output, encourages fun design as the reflective emotions of the design are influence in the user, which is understood to be the emotions communicated from the product. Having a fun and beautiful design can influence the consumer to also enjoy the product, not for its use but for the product itself.

Sunday, August 8, 2010

Task 4: Design Excellence

The WELLS WATER PURIFIER was an object that was awarded the 2010 International Design Excellence Award /The 2010 Australian International Design Awards. This poster analyses the Water Purifier’s visual qualities and abilities through the design elements.

Having looked at the Wells Water Purifier I was very surprised to see that something so slick, elegant, simple, and basic, has a real purpose, addressing the health of humans, from the aspects of the purity and cleanliness of water, the amount of water a person should be digesting and monitoring ones health as well as ones conscious of not wasting water. It is amazing how something like a water purifier that has been designed before, has been re – designed and advanced to suit the present issues of the worlds health and limit the supply of water, but at the same time have a modern appearance to it, making the consumer aware of the issues that designs are trying to address.

Through the process of a product form analysis only based around the design elements, it has made be learn how one element can explain a lot about the true purpose of the product, such as in the Well Water Purifier, how by using the colour white, meaning purity and cleanliness, reinforces the purpose of the product, having to be concerned with health and the waste of water, as well as the high gloss finish of the product symbolising a clean and sterile surface. I have also learn that breaking down the product into each feature and the reference to the design elements, advances your understanding in the reason of why the designer has created the product in this form, and why this is the end result. It makes you go in depth and really think about the forms and features of a product.

Task 3: Product Sketching

This task involved us choosing one object from each exhibition which was our favourite and sketching them.


The exhibitions that were visited included:

* POWERHOUSE Museum:

- Australian International Design Awards



I found that the product called, LONGREACH Buoyancy Deployment was a very convincing product, it would be a great help and use in emergencies in saving people’s lives, especially when people who work in emergency situations want to save as many lives as possible when time is crucial in saving a life. This products purpose is strong when it comes to aeroplane crashes or boat incidents, when there is a problem is in a very sensitive area and access is limited by others, this product will be useful in the life saved. Other products in the exhibition like the Solar Gem Solar Home Lighting System and Pulse Heart Transportation system, Enviromesh and Signos TM Pocket Sized Ultrasound system, I thought were also very purposeful in our society today.

These were some other product designs in the exhibition:



- Re – loved

 
I found that the chair that was made out of pure plastic sheeting was one of my favourites in the exhibition, as the designer saw a new way in the construction of a chair using vertical contours. As well as the cushion chair, as it protruded the emotions of comfort and warmth, it was great in size, made fully out of fabric with cushioning. It made me want to sit on it.

These were some product designs in the exhibition:



- The 80s are Back




Looking through this exhibition I found a lot of products that have been developed into the 21st century with a new face. One product that stood out for me was the Walkman. The blocky and boxy design amazed me with it’s transformation in appearance of portable music devices that have been revolutionized, such as the iPod. It reminded me of the days where no product was small and slim, but boxy and heavy like this design. It brought back memories when I owned a walkman in the early 20th century close to this design. It was very inconvenient in size and the tapes you had to carry around.

These were some product designs in the exhibition:
*ID20, 20 years of Industrial Design @ UNSW



Through this exhibition I found the most interesting design was the W product, in which the metal was bent and moulding into a W shape. I found this object very interesting due to its unusual shape, the choice of material and the modern aesthetics about the product. It reminded me that design is evolving with the creation of new techniques and use of different materials.

These were some product designs in the exhibition:


*Society for Responsible Design @ PYD

Throughout the exhibition, the product that really stood out for me was the Halo – Conceptual Surgical Light, I found having the light in an elliptical formation is clever in a surgical atmosphere. Xindong Che structure of the product enables the whole or some of the lights to be turned on, and covers the width of the surgical bed. His product is practical and very modern in its appearance. The products elements communicate the feeling of a sterile and clean place to be used in.

*Workshopped @ Chifley Plaza

I thought the Twist Chair by Kenan Wang, was the best design in the exhibition, the red with the contrasting white gloss finished timber added a modern twist to the chair attracting the viewers eyes. Also the chair had a quirky design structure for a chair, as it seemed that the chair could be flipped or turned and a chair would still appear for a person to sit on. It gave the feeling of invitation, wanting, as I felt I wanted to sit in the red part of the seat and the colour, shape and material of the chair was inviting me to try it out. Compared to other designs in the exhibition I thought that this chair was very different based on it structure, the visual of a chair isn’t the shape of this chair that you would think of at first. The creative aspect of the design will make me reflect on this as a chair.










Monday, August 2, 2010

Task 6: Video Reflection 1 - David Kelley: Human Centred Design

David Kelley: Human Centred Design Video was based around the changing world of design. His company focused on the design of products and technological objects such as the EYE module 2. Then moved on to developing other highly advanced technology’s such as The TRIO, the Heart Stream Defibrillator, that has been saving lives and The Zinnio Reader which changed the style and interest of reading magazines. Kelley could see companies were focusing more on the human aspect and interaction in design. He brings to light design is changing towards creating designs with the element of human behaviours and personalities.


In products today designers are focusing on the behaviours, personalities and needs of the consumer, and somehow incorporating this into the design, as a way to influence the consumer to want it and interact with the design. For example, in this 21st century everyone wants something fast and straight away, at a touch of a button, so the introduction of the IPod, was clearly researched in the way a human would interact with it, focusing on the need of the consumer and the capacity of the technology. This gives insight to the way designers think in their approach in designing products and how they persuade consumers to buy and interact with their designs, by studying the human experience and addressing the need of the consumer, not just assuming the use of the tool.

They have advanced their way of thinking in creating their designs, and broadening their knowledge of human experience, making their work more fun. They have defined design as another scope. In the video David Kelley has achieved this by changing his approach of not using 3D models or rendering to communicate ideas, but creating internal video production groups, demonstrating the man machine relationship of the product. David Kelley had redefined his design of the consumer’s environment, products and services by looking at the way a designer has created his products focusing on human experience.

This has given insight to the way technology has made humans do things easier and more interactive and fun to use as in the examples seen in the video, the PRADA renovation in technology, were David Kelley created custom made technologies, to gather customer detailed knowledge of the mechanise they had interest in centring design in fashion and also this technology allowed the dressing room doors to appear clear and them opaque when in use as well as a three second delay mirror which had various angle views allowing the consumer to see the back or other angles of their clothes.

With the advancement in technological designs it has made the consumer trust more the product and encourages the user to come back to buy or use the technology, which is a clear way of marketing your store and at the same time showing the new approach to design through a human perspective that has changed the idea of design.

In the video, David Kelley ventures into more examples of technologies that he and his team have created, with a strong focus in the ergonomics of the design, such as Cubicles for Gilbert, focusing on the problems of an office work cubical and there restrictions, the SPYFISH submarine tele-presence vehicle, which captures the feel of scrubber diving without being beneath water. Through these examples also, I had discovered that creating products with a human centred theme will enhance humans to successfully interact and be more involved with the design.

Using this direction in design, it has made designers use the creation of technologies to also inform the consumer about a given environment, such as in the London Science Museum installation. This involved a digital installation inspired from the Underground London Subway System. Visitor’s comments of the design were streaming across the wall as a train. When the room is exited, there are interactive tables of games. I discovered that there is a hidden purpose for interactive products, not only created for human engagement but learning more about the issues of biomedical and digital issues of the museum.

This ergonomic approach to the design of products has revolutionised the interactive learning and communication to customers, which is reinforced through the example of Appro Tec, where Dr Michel Fisher and David Kelley has started a manufacturing process in Kenya which influenced the creation of jobs as well as products. Through the focus of human centred design, David Kelley and his team created low cost products for crop assistance, which reinforces that the ergonomic aspect of design has also made it possible for less fortunate people to learn and for designers to create products and objects for the need of humans.

Overall this video is important for Industrial Designers to view. It shows them different ways and developments in product design and the pathways design can take. It encourages designers to via away from the main focus of design and explores the boundaries of design, not only in the practicality of a product but the true human experience in the design. It has made it clear and is important that technology of a product can do more than just be used, but can help and inform a consumer. It has allowed the product to be focused on the human ergonomic experience.